Performance marketing for B2B businesses

I'm a freelance B2B SaaS & lead-gen performance marketer managing & scaling paid acquisition channels that generate qualified pipeline on Google, Bing, YouTube, Facebook and more.

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Results

Trusted by B2B companies worldwide:

01

Audit & Strategy

A deep audit of existing campaigns, funnel and competitive landscape to map out a data-backed growth strategy

02

Build & Launch

Precision account structuring, audience targeting, ad copy & bidding configured for maximum efficiency

03

Optimise & Scale

Continuous iterations, A/B testing, bid management & budget allocation to grow and compound your results

Every paid channel, handled end-to-end

From Google & Bing to Facebook & YouTube, I manage the full paid ecosystem

Paid Search

Own the searches that matter

From high-intent search campaigns to display, I build Google & Bing campaigns that capture demand at every stage of your B2B funnel

Paid Social

Pipeline from the right personas

Laser-targeted paid social campaigns built around your ICP by title, seniority, industry, and company size. Turn cold prospects into booked demos with messaging that converts

CRO

More leads from the same traffic

I take ownership of what happens outside the ad platforms too. From copy and page hierarchy to lead form friction, every element is tested to maximise your conversion rate and lower cost per lead

Reporting

Measure what moves pipeline

From channel performance to conversion quality, you get clear insights, not bloated dashboards full of noise.

Why work with me

7+ years in B2B performance marketing & exposure to multiple markets and ad accounts on various platforms

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01

B2B performance marketing is a specialist sport

Winning in ad platforms takes solid foundations & deep platform knowledge.

02

Direct Access

No account managers, juniors or agency overheads. Direct communication with me optimising the account.

03

The Network Effect

Avoid silo work. Take advantage of learnings & tactics from other client accounts.

04

Sparring Partner

Not just account execution. I help spot opportunities, challenge ideas & shape better decisions.

05

Plug & Play

Fast to start, fast to execute. No lengthy onboarding or hand-holding. Keep your ads ticking with proactive maintenance.

Packages

Paid Social

ICP targeted paid social campaigns that reach decision makers by title, industry and company size. Turning cold audiences into qualified leads & pipeline.

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LinkedIn & Meta media buying: run & scale campaigns

Targeting: audience targeting & segmentation strategies to reach relevant customers

Creative strategy: help develop ad concepts & angles across all formats

Conversion rate optimisation (ad copy, landing pages, lead forms, etc.)

Weekly performance reporting & strategy calls

Paid Search

End-to-end management capturing high-intent demand with precision targeting, bid strategies, tracking, and continuous optimisations.

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End-to-end management: account structure, bidding logic, keyword research, audience frameworks

Conversion & tracking optimisation: bidding strategies and offline uploads

Testing: Continuous testing roadmaps to scale

Conversion rate optimisation (ad copy, landing pages, lead forms, etc.)

Weekly performance reporting & strategy calls

Full Package

The complete paid acquisition stack - paid search & paid social working together to maximise pipeline at every funnel stage.

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Full paid search & paid social management

Conversion rate optimisation (ad copy, landing pages, lead forms, etc.)

Weekly performance reporting & strategy calls

7+ years B2B Paid Advertising

Over 15+ profitable ad accounts

Proof is in the pipeline

How I helped B2B clients grow their sales pipeline

ToolTime

Scaled ToolTime's paid search into a stronger revenue driving channel across Google & Microsoft Ads, helping increase pipeline quality, grow new customer acquisition and lift recurring revenue.

Perk

The launch & scaling of Perk’s new expense management product post-acquisition on Google & Microsoft Ads through account structuring, narrow ICP targeting and localised GTM strategies.

Yokoy

Owned the day-to-day management of Yokoy’s Google & Microsoft Ads accounts, improving campaign optimisation, supporting pipeline goals, and helping paid search move towards more valuable opportunities.

TeamViewer

Supported TeamViewer’s paid search growth through account restructuring, new campaign launches, conversion signal testing, landing page development, and a scalable framework for more consistent ad messaging, helping drive more conversions at a lower cost per lead.

We partnered with Patrick to manage a complex paid search account in the B2B SaaS space, and help us transition campaigns into a new, fast-growing environment as our business was acquired. His technical knowledge and cooperative working style made him an asset to the team and a pleasure to work with.

Dan Keenan

Head of Paid Media

We needed a freelancer with strong SaaS knowledge. Patrick was the standout candidate. He made an immediate impact, quickly understanding our product & account set up. From briefing to execution, he moved fast, implementing changes that improved performance, helping us exceed our targets.

Nikoletta Piatowska

VP of Marketing

I highly appreciated Patrick’s reliability, being responsible for some of our critical ad accounts as well as training team members. He was definitely a strong asset and I would strongly recommend him.

Antoine Hugi

Global Head of Paid Marketing

We partnered with Patrick to manage a complex paid search account in the B2B SaaS space, and help us transition campaigns into a new, fast-growing environment as our business was acquired. His technical knowledge and cooperative working style made him an asset to the team and a pleasure to work with.

Dan Keenan

Head of Paid Media

We needed a freelancer with strong SaaS knowledge. Patrick was the standout candidate. He made an immediate impact, quickly understanding our product & account set up. From briefing to execution, he moved fast, implementing changes that improved performance, helping us exceed our targets.

Nikoletta Piatowska

VP of Marketing

I highly appreciated Patrick’s reliability, being responsible for some of our critical ad accounts as well as training team members. He was definitely a strong asset and I would strongly recommend him.

Antoine Hugi

Global Head of Paid Marketing

Your questions, answered

Get quick answers to the most common questions about my services.

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Let's grow your sales pipeline

Get in touch to set up a free strategy call. No pressure, no pitch, just a clear view of where your paid acquisition can improve.

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7+ years B2B Paid Advertising

Over 15+ profitable ad accounts

Performance marketing for B2B businesses

Audit & Strategy

Build & Launch

Optimise & Scale

Every paid channel, handled end-to-end

Own the searches that matter

Pipeline from the right personas

More leads from the same traffic

Measure what moves pipeline

Why work with me

Packages

Paid Social

Paid Search

Full Package

Proof is in the pipeline

ToolTime

Perk

Yokoy

TeamViewer

Your questions, answered

Do you manage the ad accounts, or just strategy?

How long does it take to see results?

What makes your approach different?

How much does this cost?

Which ad platforms do you cover?

What does your onboarding process look like?

Let's grow your sales pipeline